Watch the video below to see exactly how it works.
"Keeping Your Pipeline Full is the only way to run a Sustainable Real Estate Business"
The Real Estate Chase Cycle
Through multiple tests and optimization, we have achieved an average cost-per-lead of under $2.
Many of our clients using this service report being able to close an additional 2+ deals per month, when implementing our outreach strategy.
How We Helped: By providing a consistent flow of new inbound clients to talk to, coupled with a detailed follow up strategy, we were able to:
1. Accelerate the rate at which deals were closed.
2. Eliminate all periods of stagnated sales, irrelevant of market conditions.
3. Achieve a positive ROI in all months of service.
There is no value in a bunch of low-cost leads without an effective follow-up system. We have systems in place to help you succeed.
We Provide A Dedicated CRM
Other agencies deliver leads via text, email or google-sheet that can easily get overlooked, forgotten or simply lost. During our onboarding procedure, we provide you with your very own customer relationship management (CRM) software called LeadOwl. This will this allow you to manage your leads in a more convenient and systematized manner, as well as provide real-time push notifications for all new leads. Already have your own CRM? Great, we can integrate your Facebook lead form directly into your existing CRM, simply by using your API keys.
We Qualify Each Lead By Building A Messenger Bot
Ready to drive higher-intent leads without constantly worrying about the follow up? We can warm up your leads for you, find out key information about their needs, and even book meetings for you on autopilot 24/7. You new leads will be greeted with an immediate & interactive experience via Facebook messenger.
The purpose of this service is to generate leads of people interested in buying or selling a home, by allowing us to manage your Facebook ad campaigns. Choose the package that best fits your needs & complete your order.
You will immediately receive an onboarding packet via email. This will include a questionnaire about your real estate business, a few steps we need you to take in order to manage your Facebook page, and a project invitation where you will have direct message access to your campaign manager.
We will build your campaign from start to finish and have it running within 7 days from the time you complete the on-boarding procedure. If you selected a supercharged package, you'll be able to send your campaign manager up to 4 properties you'd like to showcase each month. (This also works great for open houses!)
We continuously optimize your campaign to achieve the lowest cost-per-lead and ensure that you always have a sustainable flow of new clients to talk to each month.
If you use this service for a month within the recommended ad spend, and our campaigns are unable to provide you with at least 30 leads, just send us a message and we'll refund your money, no questions asked.
your Business is in the hands of the best.
Blueprint certification is Facebook’s credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing.
You deserve to run your business with confidence. Your campaign manager possesses advanced competency in the skills, tools, advertising policies & best practices required to design an end-to-end Facebook & Instagram marketing strategy that aligns to business goals and complements a holistic marketing plan.
*Get a 10% discount when you subscribe quarterly*
Save 10% on all packages when you select a quarterly management plan on checkout.
We've worked with agents & teams from:
I'm going to have to shut this thing off! 11 leads to follow up on in just over 48 hours! The thing that's really surprising is that they aren't just dead end leads. I've set meetings this next week with 3 of them and working on scheduling with 2 others. That's almost half of the 11 leads that have generated face to face meetings!! Best marketing decision I have ever made!
Vica created a social media campaign for my real estate business that generated over 100 potential clients for me. They were professional, responsive and diligent throughout the process. I look forward to continuing to work with them in the future and highly recommend them if you're looking for assistance with growing your real estate business.
PSA!! Last month I made over $30,000 in my Real Estate business!! Want to know my little secret... It's all thanks to Vica Marketing and their systems of generating leads coupled with their killer follow-ups. For all my Real Estate buddies on here, contact them asap. THEIR STUFF WORKS.
23 leads in 5 days. 3 are fully engaged and working on the rest of the leads. I love it---going to get IG more active also. Thanks!! Will keep you posted.
We're here to put your mind at ease.
While completing the onboarding procedure, you will be able to link a payment method to your Facebook business account and set a spending limit. You will be billed directly by Facebook for your ad spend. Our service fee is a reflection of our expertise in managing the budget that you set as effectively as possible.
Without revealing our "secret sauce," we usually run two types of lead generation campaigns. The first one captures leads for people looking to buy property of a certain price range in a certain area. The second one captures leads for people looking to find out more information on a specific property. In either case, these are people looking to buy homes. However, this results in a mix of buyer and seller leads. In some cases, they may be renters looking to buy their first home. In other cases, they may turn out to be people looking to sell their current home as well.
A Facebook Pixel is a small line of code that is installed on websites for retargeting campaigns. For example, a potential home-buyer in your area is looking for a realtor and stumbles across your website. However, for whatever reason, they don't call to schedule an appointment, fill out a contact form, or take any action. You've just lost potentially $1000s of dollars. Now with a pixel installed, we can track this user and automatically show them one of your lead generation campaigns the next time they check their Facebook or Instagram, capture them as a lead, and have their information sent directly to you in real-time so that you can call them to schedule a meeting. We install this tool to your website for you, free of charge, on all of our plans.
Once we publish your ads they usually appear to your target audience within an hour. If your Facebook ad-account has never run paid-traffic before, it may take up to 2 months to fully optimize your campaign and provide Facebook's machine learning algorithm with enough information to consistently provide low-cost leads. Your overall results will continuously improve as time goes on, as Facebook begins to realize trends within your target-audience such as age, interests & habits.
Unfortunately, we cannot guarantee results for any of the campaigns. However, if our campaigns under-perform below 30 leads, we will offer a full refund for the services rendered.
This service is for all real estate professionals such as agents, realtors and brokerage teams. We also work with real estate investors & wholesalers targeting motivated seller leads.
Our paid traffic and lead-capture management is all inclusive from start to finish. This includes the set up, targeting, visual creative, copy writing and optimization. To get into the nitty-gritty, we begin by creating 3 versions of your ad within the same ad-set. Then we run the ad-set and begin split testing the variations to see which produces the lowest cost-per-lead. From here, Facebook will begin to prioritize the version that is performing the best. We also manage all Zapier integrations to instantly deliver all new leads to your existing CRM or LeadOwl.
As we continuously optimize your campaign, your cost per lead will slowly decrease over time. If this eventually gets to a point where you have an excess of leads coming in, beyond what you are able to handle, we can temporarily pause your campaigns or decrease your budget if needed while you scale up your team.
Let's put it this way. On our standard plan, if we are able to help you sell one home worth $200,000 and you earn a 2.5% commission on that property, this service will be free for over a year.
We are very flexible in our services and prioritize your needs first. This means, no setup fees, no lengthy contracts, no commission sharing and unlimited exclusive leads. Our ultimate goal is for you to never have to worry about where your next client is coming from.
The on-boarding process will initiate via email immediately after an order is placed and should take no longer than 60 minutes of your time. Once finished, we will begin running your campaigns within 7-10 days.
We utilize Facebook's ad-network for placement on Facebook desktop, Facebook mobile and Instagram.
There are 5 popular lead-magnet ads for the real estate industry.
1. "List of homes under $XXX,XXX"
2. "Individual property listing"
3. "Free home evaluation"
4. "Buyers guide eBook"
5. "Sellers guide eBook"
After testing all of these campaigns extensively in many different markets, we've found that the homes list and the individual property listing produce the most efficient cost-per-lead.
During the onboarding procedure, you will be able to add us as an employee on your Facebook business manager. We do not require your password, and you should never share your credentials with others.
Your cost per lead will depend largely on how competitive your local housing market is, which is why we have clients select their own ad budget.
Our standard campaign usually has a cost per lead between $1-$3. So, in a less competitive market our standard campaign may yield 100 leads with an ad budget of $100, while in a more competitive market, it may take $300 to produce the same amount of leads. To put this plainly, leads will cost more in Beverly Hills California vs Kansas City Missouri.
Utilizing this service will create a massive shift in your client acquisition strategy. An inbound marketing strategy means that a consistent stream of clients will be coming to you, and you only reach out to them after they provide you with their contact details and show interest in buying or selling a home. This means, no more cold calling, no more door knocking, and no more wasting money on useless marketing without a measurable ROI. Instead, you will have more time to focus on scaling your business and serving your clients.
Meet Your New Marketing Team.
We're the ones helping you.
Chief Ad Strategist
Head Web Developer